人材紹介会社特化 Meta広告事業モデル

flowchart TD TARGET[欲しい求職者属性を定義] AD1[Meta広告] AD2[UGCクリエイティブ] AD3[リターゲティング] TARGET --> AD1 TARGET --> AD2 TARGET --> AD3 AD1 --> LP[属性別LP] AD2 --> LP AD3 --> LP LP --> REG[公式LINE登録] REG --> SURVEY[属性アンケート] SURVEY --> ATTR[属性・流入元をCRMへ記録] ATTR --> NURTURE[ナーチャリング配信] NURTURE --> INTENT{面談意向あり?} INTENT -->|Yes| TIMREX[TimeRex予約] INTENT -->|No| FOLLOW[継続教育・再案内] FOLLOW --> NURTURE TIMREX --> VALID{有効予約?} VALID -->|Yes| BILL[成果報酬 15,000円] VALID -->|No| EXCLUDE[重複・対象外・即時キャンセル] BILL --> REMIND[予約リマインド] REMIND --> SHOW{面談実施?} SHOW -->|Yes| CA[クライアントCAへ接続] SHOW -->|No| REBOOK[再予約フォロー] REBOOK --> TIMREX classDef cv fill:#FFDF8A,stroke:#C28A11,color:#202521,stroke-width:2px classDef data fill:#EAF4F8,stroke:#33718F,color:#202521 classDef owned fill:#EAF6EF,stroke:#176247,color:#202521 class REG,TIMREX,BILL,CA cv class ATTR data class NURTURE,REMIND owned

flowchart TD subgraph OUR[弊社が提供する獲得システム] META[Meta広告運用] --> LANDING[LP制作・改善] LANDING --> LINE[公式LINE構築・運用] LINE --> BOOKING[TimeRex予約導線] BOOKING --> CRM[CRM可視化・改善] end CRM --> HANDOFF[有効予約＋候補者情報を連携] subgraph CLIENT[クライアントが担当する人材紹介業務] HANDOFF --> INTERVIEW[CA面談] INTERVIEW --> JOB[求人提案] JOB --> SELECT[選考支援] SELECT --> CLOSE[成約] end classDef ours fill:#FFF0E5,stroke:#E87527,color:#202521 classDef handoff fill:#FFDF8A,stroke:#C28A11,color:#202521,stroke-width:2px classDef client fill:#EAF6EF,stroke:#176247,color:#202521 class META,LANDING,LINE,BOOKING,CRM ours class HANDOFF handoff class INTERVIEW,JOB,SELECT,CLOSE client

flowchart TD CLIENT[クライアントの支払い] CLIENT --> INITIAL[初期費用 50万円] CLIENT --> MEDIA[広告費 月30万円以上] CLIENT --> RESULT[成果報酬] INITIAL --> LINE30[LINE構築 30万円] INITIAL --> LP10[LP制作 10万円] INITIAL --> PHOTO5[写真撮影 5万円] INITIAL --> META5[Meta初期設定 5万円] MEDIA --> METAADS[Metaへ直接支払い] RESULT --> VALID[有効予約数 × 15,000円] VALID --> RECURRING[弊社の継続売上] MONTHLY[月額運用手数料 0円] -.固定費なし.-> CLIENT classDef initial fill:#FFF0E5,stroke:#E87527,color:#202521 classDef result fill:#FFDF8A,stroke:#C28A11,color:#202521,stroke-width:2px classDef media fill:#EAF4F8,stroke:#33718F,color:#202521 class INITIAL,LINE30,LP10,PHOTO5,META5 initial class RESULT,VALID,RECURRING result class MEDIA,METAADS media

flowchart TD GOAL[有効な面談数を最大化] GOAL --> VOLUME[LINE登録数を増やす] GOAL --> BOOKRATE[有効予約率を上げる] GOAL --> SHOWRATE[面談実施率を上げる] VOLUME --> TARGET[対象属性の精度] VOLUME --> CREATIVE[広告訴求・UGC] VOLUME --> LP[LP登録率] VOLUME --> CPA[LINE登録CPA] BOOKRATE --> ANSWER[属性回答率] BOOKRATE --> NURTURE[教育・相談喚起] BOOKRATE --> OFFER[予約オファー] BOOKRATE --> VALIDRATE[有効予約率] SHOWRATE --> SPEED[予約直後の案内] SHOWRATE --> REMIND[事前リマインド] SHOWRATE --> CA_SPEED[CA対応速度] SHOWRATE --> REBOOK[キャンセル後の再予約] classDef goal fill:#FFDF8A,stroke:#C28A11,color:#202521,stroke-width:2px classDef main fill:#FFF0E5,stroke:#E87527,color:#202521 classDef value fill:#EAF6EF,stroke:#176247,color:#202521 class GOAL goal class VOLUME,BOOKRATE main class SHOWRATE value

flowchart TD INPUT[企業別の求職者属性・求人・ブランド] INPUT --> CORE[L-Build 共通基盤] CORE --> FORM[属性フォーム] CORE --> SCENARIO[LINEシナリオ] CORE --> TIMREX[TimeRex連携] CORE --> CRM[CRM項目・計測] CORE --> REPORT[KPIレポート] FORM --> A[企業A向け導線] SCENARIO --> A TIMREX --> B[企業B向け導線] CRM --> B REPORT --> C[企業C向け導線] A --> DATA[案件データを共通知見へ戻す] B --> DATA C --> DATA DATA --> PATTERN[属性 × 訴求 × UGC × LP × LINE × 予約率] PATTERN --> CORE classDef core fill:#FFF0E5,stroke:#E87527,color:#202521,stroke-width:2px classDef data fill:#EAF4F8,stroke:#33718F,color:#202521 classDef asset fill:#EAF6EF,stroke:#176247,color:#202521 class CORE core class CRM,REPORT,DATA data class PATTERN asset

flowchart TD RECEIVE[お問い合わせ窓口がフォーム営業を受け取る] RECEIVE --> HOOK[求職者不足を解決できそうと感じる] HOOK --> LINK[株式会社〇〇様向けURLを開く] LINK --> LP[会社別LPでサービス概要と実績を見る] LP --> CTA[実際の求職者LINE導線を体験する] CTA --> ADD[公式LINEを追加] ADD --> HELLO[株式会社〇〇様向けにご用意しました] classDef source fill:#EAF4F8,stroke:#33718F,color:#202521,stroke-width:2px classDef main fill:#FFF0E5,stroke:#E87527,color:#202521,stroke-width:2px classDef goal fill:#EAF6EF,stroke:#176247,color:#202521,stroke-width:2px class RECEIVE,HOOK source class LINK,LP,CTA,ADD main class HELLO goal

flowchart TD HELLO[株式会社〇〇様向けにご用意しました] HELLO --> CHOICE{まず何を見ますか?} CHOICE -->|体験する| EXPERIENCE[求職者が予約するまでのLINEを体験] EXPERIENCE --> QUESTION[希望職種・状況・転職意向を3問回答] QUESTION --> BRANCH[回答に応じたLINE分岐] BRANCH --> NURTURE[面談予約を促す導線] NURTURE --> CRM[回答・流入・予約がCRMへ蓄積] CHOICE -->|概要を見る| SUMMARY[サービスの仕組み・実績を見る] SUMMARY --> WHOLE[Meta広告から予約までの全体像] WHOLE --> RECORD[LINE登録数・予約数・CPA実績] RECORD --> PRICE[料金・成果報酬の考え方] CRM --> UNDERSTAND[自社でも使えると理解] PRICE --> UNDERSTAND classDef main fill:#FFF0E5,stroke:#E87527,color:#202521,stroke-width:2px classDef experience fill:#EAF4F8,stroke:#33718F,color:#202521 classDef summary fill:#FFF8DF,stroke:#C28A11,color:#202521 classDef goal fill:#EAF6EF,stroke:#176247,color:#202521,stroke-width:2px class HELLO,CHOICE main class EXPERIENCE,QUESTION,BRANCH,NURTURE,CRM experience class SUMMARY,WHOLE,RECORD,PRICE summary class UNDERSTAND goal

flowchart TD EXPERIENCE[求職者LINE導線の体験を完了] SUMMARY[仕組み・実績の確認を完了] EXPERIENCE --> VALUE[集客から予約・CRMまでの価値を理解] SUMMARY --> VALUE VALUE --> ATTRIBUTE[御社が欲しい求職者属性を想定] ATTRIBUTE --> IMAGE[御社向けの獲得・LINE・予約イメージ] IMAGE --> REASON[相談で対象属性・導線・獲得目安を整理] REASON --> CTA[無料相談の日程を見る] CTA --> BOOK[TimeRexで日時を選択] BOOK --> COMPLETE[相談予約完了] classDef main fill:#FFF0E5,stroke:#E87527,color:#202521,stroke-width:2px classDef source fill:#EAF4F8,stroke:#33718F,color:#202521 classDef goal fill:#EAF6EF,stroke:#176247,color:#202521,stroke-width:2px class EXPERIENCE,SUMMARY source class VALUE,ATTRIBUTE,IMAGE,REASON,CTA,BOOK main class COMPLETE goal